How the Chromatics team creates impactful and 'real' stories for your brand:
1. PIN-POINTING EMOTIONAL TRIGGERS
We start by accurately unearthing the target audience's emotional drivers and experiences,
related to brand / product / segment, by using advanced psychological insight techniques.
2. CHANNELING INSIGHTS INTO POWERFUL IP SEEDS
Our professional screenwriters & psychological researchers turn key insights into powerful
story ideas designed to activate specific emotional responses.
With the client team we decide on the most suitable and engaging idea.
3. STORY IS KING IS KING IS KING
The IP Development & Scripting Stage:
We craft compelling characters, build dramatic tension, plant visual and psychological cues,
and produce an engaging and emotionally captivating script.
4. BLENDING & AUGMENTING BRAND EXPERIENCE
We make sure the story organically integrates brand and critical associated message elements
into the viewer’s psyche and perceptions with emotionally, viscerally persuasive impact.
The client receives originally created IP and top-standard,
fully polished production scripts for stand-alone short films,
or whole seasons which we then continue to develop and performance-monitor.
With our experienced crew, we may also offer story realization & production:
Full Production & Post-Production.
6. REACHING THE TARGET AUDIENCE
Helping reach your Audience in an ever-changing digital world.
We engage and persuade viewers in ways
that no classical commercial can ever aspire to.
Branded Entertainment that
grows out of a solid understanding of emotional experiences and motivations: