We work with you throughout the whole process,
to create most effective results:
Insights: Pinpointing the Emotional Experience
A critical step for a specific product, brand, corporate image or a theme
for your target audience - it has to motivate on an emotional level!
We pin-point audiences' "Internal Syntax" (emotional drivers),
and "External Paradigms" (specific life context & behavior).
Pre-Development: Defining the most Powerful Story
Defining: powerful story ideas, central story elements and visual semiotics
(metaphors, archetypes, dramatic plot points), plus Brand / Theme Roles.
Then we define story world and visualization direction.
Our professional screenwriters develop the script,
client provides notes, we produce the best possible production draft.
Production: Ensuring a unique World & Tone
Story realization: addressing the
"Internal Syntax" of Target Audience and Brand / Theme,
working efficiently to meet client's timing and budget.
Post-Production: A Critical Storytelling Step
Editing, VFX, Original Music Score, etc - critical elemtns to enhance
emotional, visceral experience for the target audience.
Editing commences with Day 1 Production Dailies, made
available to the client for input and feedback.
Distribution: Reaching Your Audience
We help devise marketing and distribution campaigns and the
tools required for those - compelling trailers, teasers, and other campagin elements.
Real Impact lies in Branded / Educational / Persuasive Entertainment that
grows out of solid brand & target audience psychology: