This is the analysis video for a Post-00s girls, based on psychological Narrative Research - it reveals the formation of her SELF Identidy, needs and tensions. The final part shows valuable implications for a Brand Narrative to align itself with hers in a
Promo Video for an online course we developed: strings together whole process from psychological Insights to final drama-based Branded Storytelling output
Using the power of dramatic storytelling, we developed a dramatic series for Dulwich College Management Group, making the learning of Mandarin Chinese emotionally much more engaging than conventional teaching
Using psychological brand experience insights, we produced the story for Danone brand Aqua's 40th Anniversary campaign in Indonesia
Faced with losing both his business and his Chinese girlfriend, a small-time American English school proprietor in Shanghai sets up a scam to milk the rich parents of his lazy students and is stunned to learn that the learning tool he has “invented” actual
Using the power of dramatic storytelling, we developed a dramatic series for Dulwich College Management Group, making the learning of Mandarin Chinese emotionally much more engaging than conventional teaching
STORYBOARD Development: previous formulaic ads did not stem the decline of Brand's in its stronghold market Taiwan. TMRC extracted psychological brand and segment drivers, Chromatics writers developed compelling stories for TV and Pre-Roll
Another exciting journey upcoming: a fantasy series using the emotional power of storytelling and submininal experience to instill native-level Mandarin Chinese into young foreign learners of the language.